Business Cards As Marketing Tools
Maybe it’s just me. I’m a bit weird. I actually read business cards handed to me. It’s like a sign of respect, admiring someone’s carefully thought out and crafted representation of their business....
View ArticleCopy Writing: $150million Message
According to the Australian Government, words are worth over $ 150million … Australian Taxpayers are being slugged with a wages bill of $ 150million, to keep an army of “Government Spin Doctors”...
View ArticleHow To Sell Meat To Vegetarians – Sales Copy
You’re not alone. Many people do exactly the same thing. Maybe it’s the way we’re taught in school, or something we inherit from our parents. Definitely must be what we learn as kids. If you’re one of...
View Article“Do You Have A Uniform Message?”
They demand respect, yet they don’t respect themselves. They don’t want to be judged, yet they want to make a statement. Who knows what that statement is! “I have no respect for myself!” “I don’t give...
View Article“Is Your Message Harder To Crack Than A Brazilian Nut?”
[There’s no sound on the video … it may take a few seconds to load ..] Is your positioning statement a hard nut to crack? Harder than a Brazilian Nut? When we crack open the shell, there’s a heap of...
View Article“What Are Your Customers Asking CopyWriters?”
After being deeply entrenched in day-to-day activities of your business, familiarity breeds contempt. It’s totally obvious what you do – no need for explanation… Frank was at a Health Expo...
View ArticleCopy Writing:Having The Right Marketing Message
Businesses rush out and get business cards, banners, logos and all sorts of fancy-pants branding done while overlooking the most obvious: Having The Right Marketing Message Things are not always as...
View ArticleRight Message? Why Bother With Speed Limits?
What is the right message? It made me wonder why we bother with speed limits… Driving down the highway recently every few hundred meters were “Roadworks” Signs with an 80kph limit… I was passed by...
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