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Business Cards As Marketing Tools

Maybe it’s just me. I’m a bit weird. I actually read business cards handed to me. It’s like a sign of respect, admiring someone’s carefully thought out and crafted representation of their business....

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Copy Writing: $150million Message

According to the Australian Government, words are worth over $ 150million … Australian Taxpayers are being slugged with a wages bill of $ 150million, to keep an army of “Government Spin Doctors”...

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How To Sell Meat To Vegetarians – Sales Copy

You’re not alone. Many people do exactly the same thing. Maybe it’s the way we’re taught in school, or something we inherit from our parents. Definitely must be what we learn as kids. If you’re one of...

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“Do You Have A Uniform Message?”

They demand respect, yet they don’t respect themselves. They don’t want to be judged, yet they want to make a statement. Who knows what that statement is! “I have no respect for myself!” “I don’t give...

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“Is Your Message Harder To Crack Than A Brazilian Nut?”

[There’s no sound on the video … it may take a few seconds to load ..] Is your positioning statement a hard nut to crack? Harder than a Brazilian Nut? When we crack open the shell, there’s a heap of...

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“What Are Your Customers Asking CopyWriters?”

After being deeply entrenched in day-to-day activities of your business, familiarity breeds contempt. It’s totally obvious what you do – no need for explanation… Frank was at a Health Expo...

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Copy Writing:Having The Right Marketing Message

Businesses rush out and get business cards, banners, logos and all sorts of fancy-pants branding done while overlooking the most obvious: Having The Right Marketing Message Things are not always as...

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Right Message? Why Bother With Speed Limits?

What is the right message? It made me wonder why we bother with speed limits… Driving down the highway recently every few hundred meters were “Roadworks” Signs with an 80kph limit… I was passed by...

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